Pitti Immagine focuses its attention on fashion's ability to be a marketing and communications paradigm for other merchandise categories and industries, and its multidisciplinary nature: fashion, design, architecture, entertainment, art. Thanks to this commitment, the trade fair - an essentially traditional business event - has evolved into a fashion event, serving one of the most important and dynamic sectors of our economy. The company's mission also embraces our goal vis a vis Italian fashion seen as the central protagonist on a stage that must always be international.